SEO and PPC are very well known aspects of Search Engine Marketing. Another important component is Online Reputation Management (ORM).
Online Reputation Management should matter to businesses as well as individuals. Ever do a search and notice negative information about you or your company? If you haven't yet, you just might in the near future. Bad press is only a click away with the emergence of blogs, social networking sites, and consumer review websites i.e. Twitter, Facebook, and Ripoff Report. Because of this, even the most honest and credible companies have to protect their Online Reputation.
As the Internet is growing, businesses small, medium, and large have to deal with unhappy employees, suppliers and competitors. Armed with a web connection and a computer, they can do everything from writing bad reviews, to causing serious business problems by revealing company secrets or spreading rumors of unethical behavior. Anybody can write anything on the web, whether it’s true or not.
Online Reputation Management is one of the fastest growing areas in Search Engine Marketing. More and more people are doing searches by the company name before becoming customers or employees. EXPRESEO protects your Online Reputation by making sure that we fill the first page of the search results with positive information regarding your company or your name. The best defense is a good offense.
Contact us to find out more about our Online Reputation Management (ORM) program